Insights

CEO of EMEA Sophia Malik kicks off our 'Inspired' series, spotlight female leaders across the globe and their insights

What is happening in the growing challenge of plastic and how are drink brands alleviating this pressure point?

With the energy crisis pushing up costs, is glassware still a good return on investment?

With the low and no-alcohol market skyrocketing, where should brands put their marketing spend in order to stand out?

Consumers are demanding more from their purchases, and beauty brands are harnessing this demand through innovative ways to incentivise purchases.

Despite the current economic situation, the luxury market is expected to reach $338.bn by 2025 (WSGN, 2022) indicating that consumers are still seeking premiumisation. 

We are proud of the role we play in helping businesses to drive change, with a robust team of experts on hand globally.

Consumers are becoming more conscious of the environmental impact of the products they purchase and are seeking out brands that prioritize sustainability in their packaging.

When it comes to climate change, the future is clear: We are no longer preventing a climate crisis but are trying to minimize its impact. 

How are brands responding to calls for climate-conscious production in response to the rise of the ‘eco-consumer’?

The Metaverse has the potential to revolutionise the way we work, play, and interact with each other and the world around us. 

There is a lot of excitement surrounding NFTs (non-fungible tokens), they skyrocketed in 2021, with 11.6% of consumers now stating they own at least one.