Sustainability

What are the key trends we expect to see in consumer behaviour in 2024?

We explore the impact of ‘TikTok brain’ on already dwindling attention spans, the influence of distrust in consumer decision-making, our evolving relationship with AI, and the reality of cost of living on sustainable choices.

Five ways to make brand execution more sustainable

How can marketers genuinely communicate their brand’s commitments and progress?

In conversation with adm Group's Chief Sustainability Officer & MD of Operations

We spoke to our Chief Sustainability Officer and MD of Group Operations, Tom Hunter, about the release of adm Group's annual sustainability report.

The vital role of businesses in reaching Net-Zero by 2050

adm Group's Key Takeaways from ReThink HK 2023

How are alcohol and FMCG brands ensuring resilience to climate change?

How brands are preparing for an uncertain future through sustainable sourcing, closing the loop and technology collaboration. 

Technology in sustainability

We are embracing digitalization to meet our emission reduction targets, using our bespoke digital solution, the Green Design Tool.