Effectus

The Digitalization of POS Insights Report: Enhancing Retail with Technology

Explore how digitalizing POS can boost retail revenue by 40%. Learn key trends like personalization, gamification, and phygital connections. Download the report.

What brands can learn for Gift with Purchase from Advent calendars

Trends from the most exciting festive countdowns of 2024 

What can tequila & mezcal brands learn from St Patrick's Day to capitalise on the agave boom?

Is Cinco de Mayo the next big celebration opportunity?

AI and the retail shopper journey: The future is here

The opportunities for brands and how we can learn from those already embracing it 

Does AI make us more human?

How this technology revolution can offer a more effective and efficient future.