2025 Trends

According to the latest Forrester Predictions 2025: Retail Report, one in five US and EMEA retailers are launching customer-facing genAI apps in 2025. *

AI remains front of mind for marketers in 2025. Shifting from rule-based chatbots with basic responses, AI-driven tools are now offering a sophisticated ecosystem to support retailers and marketers alike. Those that are successfully deploying machine learning, natural language processing, and generative AI, are able to offer a frictionless and immersive buyer journey. How?

Download our eBook to discover what you need to know to:

• Integrate AI-assisted shopping into your marketing strategy
• Drive sustainable growth in an increasingly competitive landscape
• Create a joined-up shopping experience across platforms

Download the full report to learn more about how we believe this game changing tech will continue to transform the retail landscape.